Post Top Ad

Values-based Branding 

Determine who your core customers are.

Figure out exactly how you want your brand to be known or seen by your core customers.

Develop a values inventory that lists the values you believe your customers hold along with the characteristics of your product that demonstrate those values and how your brand represents them.

Honestly review your existing communications and decide which ones allow your brand to be known the way you want it known and why. Those will provide a template for how to communicate the values your brand represents.

Correlated the customers' values with the product characteristics that best demonstrates those values. Focus is important at this step; keep the list to no more than 3 values and 3 characteristics per value. 

Next add the features of your existing communications that best demonstrate this relationship.