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12:28 PM
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Fraudsters attempt to use COVID-19 crisis to to take advantage of SNAP program recipients

SNAP recipient could be the targets of fraudsters taking advantage of the COVID-19 crisis. The Agriculture Department’s Food, Nutrition, and Consumer Services which administers the SNAP program (formerly called Food Stamps) has issued a fraud alert. The alert was based on reports on several attempts to defraud SNAP shoppers.

The fraud attempts included using the COVID-19 crisis to pry confidential information out of a SNAP participants. Examples of the confidential information sought are Social Security Numbers, Bank Identification Information, or the SNAP participant’s EBT card or PIN number.

The scam involves asking SNAP recipients for the confidential information in order to qualify them for COVID-19-related financial assistance.

USDA warns SNAP participants that if they are unsure whether a request for confidential data is legitimate or not to contact their local SNAP office. In the alternative participants can contact their state agency (

For more information on this or other scams targeting SNAP shoppers, USDA recommends a visit to its SNAP Scam Alert webpage at (https://www.fns.usda.guv/snap/scam-alert)

In response to the attempt to use the Covid-19 crisis to defraud SNAP participants, Brandon Lipps, Deputy Under Secretary for USDA ’s Food, Nutrition, and Consumer Services said, this is a difficult time for us all, and we certainly don’t want to see bad actors taking advantage of those in need.        

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8:02 AM
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Chaddsford Planning Associates, LLC is pleased to announce it is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today and we can add diversity to your supply chain.

Why is this important?  Because in today’s multi-cultural business world, diversity matters.  New research by McKinsey shows that companies with more diversity in their workforce perform better financially.  Of course, we’d be the first to acknowledge that it’s no guarantee, that correlation does not equal causation, but the data are clear that when companies commit themselves to more diversity, they tend to be more successful. 

Although McKinsey focused on executive leadership, the evidence is similar for  supplier diversity programs.  These programs are not just something companies do altruistically or to meet some mandated quota.  There are tangible benefits of committing to a strong supplier diversity program.

A major study of 50 companies from both the services and manufacturing sectors conducted by the Atlanta-based Hackett Group demonstrated financial benefits from business relationships with diverse suppliers. Companies with a strong supplier diversity focus drove an additional $3.6 million to their company’s bottom line and are generally more profitable than those who don’t.

That brings us back to Chaddsford Planning Associates, LLC, and what all this means for our clients and colleagues.   

Product Marketing works at the intersection of Product Management, Marketing and Sales to drive growth. 

We work with our clients to ensure their go-to-market plans include the following because, believe it or not, there are usually gaps in these areas:
       A well-defined and understood target market and audience
       Differentiated value proposition
       Influential point of view (POV)

Our product marketing services are designed to close gaps wherever an organization may have them, answering four specific questions: 
  1. Are you solving a problem people will pay for?
  2. Do your sellers have the right story to tell?
  3. Are your marketing messages aligned with your sales or launch strategy?
  4. Is your content resonating with the right audience at the right stage of their journey?

Our services are meant to help where it’s needed most, closing gaps in skills or resources, wherever you may have them, big job or small.

For more information about our services please visit us at
1:16 PM

Trump administration restores SNAP program to its original intent

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In December 2019, the US Agriculture Department issued a news release stating that it had promulgated a regulation restoring what it called "the original intent of SNAP" SNAP is the nutrition program formerly known as the Food Stamp Program.

Agriculture Secretary Sonny Purdue stated in the release that the new rule is designed to help able-bodied SNAP recipients transition to self-sufficiency and employment capable of supporting them and their families.

According to Secretary Purdue, the new rule restores SNAP to what Congress originally had in mind when it created the food program: assistance through difficult times,  not a way of life.

Lest anyone view this change as some hard-hearted conservative political move by the Administration, Secretary Purdue pointed out that "Americans are generous people who believe that is is their responsibility to help their fellow citizens" and that in this "government can be a powerful force for good."

For historical perspective, Secretary Purdue also informed readers that when President Clinton signed the welfare reform bill in 1996 that law as drafted by Congress instituted a work requirement for able-bodied adults without dependents (ABAWDs).

Secretary Purdue underlined the current economic conditions, writing that "with a booming economy that has more jobs than workers to fill them and the lowest unemployed rate in 50 years"  it is clear that we need everyone who can work, to work.

To read the Department's release, visit

The final USDA rule promotes work for able-bodied adults between the ages of 18 and 49 without dependents and doesn't apply to children and their parents, those over 50 years of age, including the elderly, those with a disability, or pregnant women.

Secretary Purdue further expounds on the role that work plays in American daily life in his oped The dignity of work and the American dream  which was printed in the Arizona Daily Star.

The Agriculture Department oversees 15 nutrition programs of which SNAP is one.

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