Government BrandingBranding your agency is not aping the private sector or selling out to Madison Avenue. Branding a government agency or service is as important as any other way you engage the consumers of the services you offer.You will soon come to understand that if you ask 10 experts to outline...

Case Study: Service BrandingThe Electronic Funds Transfer Association is a thirty-year-old trade association based in Fairfax County, Virginia. Its core members are organizations involved in the facilitation of consumer electronic payments, such as credit or debit card transactions. Although it...

Values-based Branding Determine who your core customers are.Figure out exactly how you want your brand to be known or seen by your core customers.Develop a values inventory that lists the values you believe your customers hold along with the characteristics of your product that demonstrate those...

Big Data: The Internet of Things (IoT) presents a large cache of consumer data that speaks volumes about customer buying, spending and lifestyle choicesHowever, Chuck Martin, editor of IoT Daily, notes in his April 6 column that a new study including research by Oxford Economics and commissioned by...