Today we have a slightly different take on marketing. We’re posting about self-marketing. Specifically, social media and how it can help or hurt you college students when you’re marketing yourself for a job.Followers of The Lobster Shift know we’re firm believers in the value of social media. But there...

If you’ve got middle-school age daughters, you’re most likely aware of the latest accessory trend in pre-teen fashion—rubber band bracelets. There are several products resembling old-fashioned looms and sold at craft and toy stores that allow the users to weave multi-colored rubber bands into the bracelets....

Nature CallsI caught a press release over the wire last week from the State of Colorado. An overly lengthy press release, I might add. The purpose of the release was to pimp a recently completed branding effort for the state. Press releases are more art than science. Only a small fraction of them ever...