Despite the Covid-19 pandemic and the turmoil it unleashed, there is some cautious optimism among CMOs out there for 2021. Gartner’s Annual CMO Spend Survey found that 73 percent expect a return to a positive business and economic climate over the next 18-24 months,  and that’s good news. But...

A few years back I wrote a book chronicling the personal crisis that threatened Bob's life and our entire family.  I think it is important for our clients to understand who we are Chaddsford Planning Associates.  The quality of our work stands on its own, but who we are as people is an important...

A buyer persona is a fictitious person that exemplifies the characteristics and attributes of the person or persons that influence the purchase of your product, service or solution.  Is anyone really using them?  Are they getting results?  Here's our one minute perspective visit...

The Innovative Online SNAP Pilot enables SNAP shoppers in states that participate in the Pilot to purchase food online using their SNAP (formerly Food Stamps) benefits. We are pleased that USDA’s Food and Nutrition Service, which is responsible for the rollout of the Pilot, has had such success in...

Fraudsters attempt to use COVID-19 crisis to to take advantage of SNAP program recipients SNAP recipient could be the targets of fraudsters taking advantage of the COVID-19 crisis. The Agriculture Department’s Food, Nutrition, and Consumer Services which administers the SNAP program (formerly called...

Chaddsford Planning Associates, LLC is pleased to announce it is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women. We recognize the commitment to supplier diversity...

In December 2019, the US Agriculture Department issued a news release stating that it had promulgated a regulation restoring what it called "the original intent of SNAP" SNAP is the nutrition program formerly known as the Food Stamp Program. Agriculture Secretary Sonny Purdue stated in the release...