The Content Marketing EquationHas there ever been a more overused and misunderstood phrase in marketing. Content  marketing is a redundancy . All good marketing is content marketing. Because all good marketing is target marketing. Content marketing lets us target a message to a narrowly defined...

The Importance of Traditional Media in a Digital WorldIn the interest of fair discloser, I write this as a recovered reporter and news director and current PR practitioner. The worlds of traditional and digital media are closer than might at first glance appear. I am a big proponent of digital...