Contrarian Ideas about ContentI’m in the process of starting work with a new client, a tech company run by some of the brightest people I know. Job 1: re-work the website. We’ve made a few recommendations to them. The problem is that in American business we just don’t know when to stop. More is always...

PacemakersA recent post on www.inc.com called sellers and other people who pitch ideas (marketers, media professionals) to task for the use of the word actually. The author, Eric V.Holtzclaw, states “’actually’ is a dead giveaway of an area that at the least needs to be further investigated, and may...