Actionable WritingDavid Ogilvy was an advertising executive who is often credited as the father of the modern advertising industry.He and his contemporaries, Bill Bernbach and Leo Burnett, were the original Mad Men.In 1982 Ogilvy sent an internal memo simply and appropriately titled How to Write....

Magic TimeI’ve been up in front of audiences for the better part of my career. Whether it is behind a mic, in front of a class, or before an audience, I’m comfortable talking to people. Notice I didn’t say broadcasting, teaching or presenting. Because all of these skills fundamentally require the not-so-simple...

Go Bold or Go HomeYears ago, as an in-house marketing director I was challenged by my boss to significantly grow our public sector business. The company at the time vended services to state-level human services agencies, our target. Our challenge was that this was a market dominated by much larger competitors.It...