A War Time Christmas StoryThe Lobster is taking a detour going into the Christmas weekend. Today we stop and help me commemorate the 70th anniversary this Sunday of the death of my uncle in World War II. Over 400,000 Americans were killed during World War II. Each one of them is a story to tell....
11:53 AM
by
Bob Bucceri,
in
Placed
New
How Do I Know If This Is Going to Work? One of the most frequent questions we get from clients is how will they know if the money they spent on their ad buy or marketing plan was money well spent.In other words, whether their campaign will goose revenues or whether it will end up like money down...
New
The Annual Planning MeetingThe Lobster Shift enters the month of December today. And for organizational managers that means one thing: It’s the time to plan for next year.I have planning sessions scheduled for two clients over the next two weeks. That amounts to approximately four days out of the next...