A War Time Christmas StoryThe Lobster is taking a detour going into the Christmas weekend. Today we stop and help me commemorate the 70th anniversary this Sunday of the death of my uncle in World War II. Over 400,000 Americans were killed during World War II. Each one of them is a story to tell....
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Bob Bucceri,
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How Do I Know If This Is Going to Work? One of the most frequent questions we get from clients is how will they know if the money they spent on their ad buy or marketing plan was money well spent.In other words, whether their campaign will goose revenues or whether it will end up like money down...
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The Annual Planning MeetingThe Lobster Shift enters the month of December today. And for organizational managers that means one thing: It’s the time to plan for next year.I have planning sessions scheduled for two clients over the next two weeks. That amounts to approximately four days out of the next...
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Today, November 22, 2013, marks the 50th anniversary of the death of President John F. Kennedy. Fifty years is a long time. This past week the airwaves have been flooded with remembrances of Pres. Kennedy and those tragic events in Dallas so many years ago. CNN aired a nice piece this week, featuring...
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Making Lemonade from LemonsForget about the cratered launch of ObamaCare. There is one sign of life still among the rubble. That sign of life is the free market.There are any number of new companies that have sprung up to take advantage of gaps in the sprawling new law. Extend Health, Inc. is a start-up...
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Predicting Customer BehaviorI was watching a couple of talking heads hotly debate ObamaCare the other night on a news program. What struck me more than anything else was that neither speaker had much of a clue about healthcare, much of a command of the issues, or, frankly, much concern for the facts.I...